Account Manager, Destinations

The Account Manager, Destinations will work as the liaison between Internova and the company’s preferred Destination Partners including Destination and global Tourism Board partners. This role will be responsible for developing, managing, and implementing marketing plans and promotions to increase Preferred Destination Partner revenue, exposure, awareness, and education.

The salary range on this job posting/advertising has been developed to give applicants a wide range to comply with pay transparency laws in all states and geographical areas.  Many factors, such as years of experience, geographical location, budget etc. are considered when determining the starting rate of pay.

This role may be eligible for an incentive, commission, bonus, or a discretionary bonus program based on the company’s financial goal achievement and individual performance.

Program Development

• Create Destination Partner annual marketing plans to increase exposure, education, and marketing execution across B2B and B2C channels
• Monitor and adjust marketing activities; continually review programs and suggest improvements throughout the year as deemed necessary to maximize partnerships
• Lead and direct marketing campaigns and work with marketing team on other marketing initiatives, such as print and online
• Evaluate marketing campaigns and track ROI; Gather data to support KPI metrics and provide recap report with Proof of Performance
• Work with Creative Team members (Designers and Copywriters) on the development of creative marketing materials for all respective Destination Partners
• Work with the Director/Associate Director, Destinations to receive contracted marketing funding/terms
• Consult and maintain relationship with Destination Partners to make recommendations, renew and grow annual agreements
• Engage with other Marketing Account Managers to develop and execute marketing initiatives which are co-partnered with other supplier partners, such as hotels, tour operators, cruise lines, rail or air
• Responsible for all communication of programs to internal teams and Members to ensure engagement and support including extranet updates, training calls, mailings, and more
• Coordination of Destination Marketing tactics across Internova business units
• Work with Event Planning team to ensure Destination Partner participation at regional and annual meetings is maximized
• Handle all Agency/Member inquiries regarding Destination Partner products and promotions
• Execute multiple marketing plans (10+) simultaneously
• Other duties as assigned

Budget Management

• Obtain budget amounts and manage all facets within the revenue/expense parameters
• Compile final budgets; produce program analysis and performance recaps for partners

• Bachelor’s degree in Marketing, Advertising, Tourism, Business Administration or equivalent (required)
• 5+ years post-college marketing experience; preferably in the tourism industry and experience with a tourism board or DMC a plus
• Self-motivated with the strong initiative to work independently
• Proven ability to manage multiple priorities, complex partnerships and large program budgets
• Strong attention to detail
• Ability to work in a deadline-oriented environment
• Exemplified development of creative programs that deliver on business goals
• Demonstrated strong communication and/or sales skills with a variety of audiences
• Computer skills, including knowledge of Microsoft Office, word processing, database, and spreadsheet software
• Must be extremely organized and able to work on multiple programs simultaneously
• Ability to travel

Internova Travel Group is an Equal Opportunity Employer. We make employment decisions without regard to age, race, religion, national origin, gender, disability, veteran status, genetic information, sexual orientation and gender identity or any other protected class.

Our benefit offerings include choice of two medical plans and two dental plans, vision insurance, flexible spending accounts (FSAs), company-paid life insurance and AD&D, optional additional life insurance and AD&D, disability insurance, paid parental leave, paid time off, 401k Plan with company match, discounted employee travel options, access to LinkedIn Learning webinars and courses. Discounted pet insurance and auto, home, & renters insurance.

#LI-remote