The Content Marketing Manager will be responsible for developing and executing data-driven marketing programs that drive lead generation, nurture prospects, and accelerate sales pipeline growth. This role will focus on leveraging HubSpot for marketing automation and Salesforce for CRM to execute multi-channel campaigns, optimize lead workflows, and improve marketing-to-sales alignment.
This role will be critical in the development of ALTOUR’s B2B strategy with the goal of being a recognized market leader in global business travel. The ideal candidate should be able to develop engaging content and campaigns to attract and retain corporate customers and expand our company’s digital footprint and brand awareness.
This role will support ALTOUR’s wider business strategy, creating marketing and sales materials that bring to life the key features, benefits, sales messaging for ALTOUR products and services. The Content Marketing Manager will work seamlessly and collaboratively with the broader sales and marketing teams, Leadership, and Product Development groups.
Demand Generation & Campaign Strategy
Lead Generation & Nurturing
Performance Measurement & Optimization
Collaboration & Cross-Functional Alignment
Essential:
Desirable:
The salary range on this job posting/advertising has been developed to give applicants a wide range to comply with pay transparency laws in all states and geographical areas. Many factors, such as years of experience, geographical location, budget etc. are considered when determining the starting rate of pay. The salary range posted represents the pay range for U.S. candidates. If the job posting indicates that the role is available for international candidate consideration, the salary range will be based on the local market for the country where the candidate would be working.
This role may be eligible for an incentive, commission, bonus, or a discretionary bonus program based on the company’s financial goal achievement and individual performance.
Our benefit offerings include healthcare, dental care, health Assured (EAP), life insurance and Perkbox.
Internova Travel Group is an Equal Opportunity Employer. We make employment decisions without regard to age, race, religion, national origin, gender, disability, veteran status, genetic information, sexual orientation and gender identity or any other protected class.
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