Product Marketing Manager

Travel Leaders Network (www.TravelLeaders.com), as one of the largest sellers of luxury travel, cruises and tours in the industry, is a passionate community of travel professionals focused on mutual success.  Representing approximately 5,700 travel agency locations across the United States and Canada, this Network uses the power of its parent company, Internova Travel Group, to assist millions of leisure and business travelers annually. 

Travel agent members who belong to Travel Leaders Network have access to meaningful supplier partnerships, innovative technology that integrates with industry-leading marketing, exclusive value-added programs and member support and training that only a company with their size and strength can offer. Travel Leaders Network gives their members everything they need to grow as a Leader and inspire more people to travel better. 

The Product Marketing Manger will be responsible for marketing priority products and services offered by Travel Leaders Network to its 60,000+ member Travel Advisors.  Includes marketing of programs to generate new client leads, retain and upgrade current clients, delight clients with unique hosted cruises and increase efficiency with booking & agency operations tools.

• Create, manage and implement the marketing communications plans and initiatives for multiple products and services offered to 60,000+ member travel advisors. Includes marketing of current products and services, such as:
  • New client lead generation (Agent Profiler)
  • Current/past client retention/upgrading (Engagement Mail & Email Direct Marketing)
  • Cruise Programs/ Publications (i.e. Distinctive Voyages, Amenity Departures & Culinary Collection)
  • Annual International Conference & Regional Meetings
  • Productivity Tools (SNAP for air, hotel and car, emPower Cruise commission enhancer, Cruise Complete)
• Develop positioning, audience targeting, messaging and execute implementation plans for new product launches and updated product relaunches
• B2B Marketing communications channels leveraged for this position’s marketing initiatives include website, email, direct mail, social media, printed collateral, trade show materials, and promotional items, among others
• Responsible for programs content on Member Intranet (Agent Universe)
• Communicates program updates/changes to all internal stakeholders
• Other Duties as Assigned.

• 3 years’ experience in marketing communications at a marketing agency or client-side
• Travel Industry experience preferred
• Must have a strong sense of urgency, outstanding project and time management skills and the ability to work on multiple projects simultaneously
• Excellent communication and presentation skills, including writing and editing marketing copy
• Self-motivated with the ability to work independently and as part of a team
• Proficient in MS Office Suite
• Bachelor’s Degree in related field or equivalent experience
• Travel as needed- 5%

PAY AND BENEFITS

Our benefit offerings include choice of two medical plans and two dental plans, vision insurance, flexible spending accounts (FSAs), company-paid life insurance and AD&D, optional additional life insurance and AD&D, disability insurance, paid parental leave, paid time off, 401k Plan with company match, discounted employee travel options, access to LinkedIn Learning webinars and courses. Discounted pet insurance and auto, home, & renters insurance.

The salary range on this job posting/advertising has been developed to give applicants a wide range to comply with pay transparency laws in all states and geographical areas.  Many factors, such as years of experience, geographical location, budget etc. are considered when determining the starting rate of pay.  The salary range posted represents the pay range for U.S. candidates.  If the job posting indicates that the role is available for international candidate consideration, the salary range will be based on the local market for the country where the candidate would be working.

This role may be eligible for an incentive, commission, bonus, or a discretionary bonus program based on the company’s financial goal achievement and individual performance.

Internova Travel Group is an Equal Opportunity Employer. We make employment decisions without regard to age, race, religion, national origin, gender, disability, veteran status, genetic information, sexual orientation and gender identity or any other protected class.

Perspective Employee Privacy Policy- this can also be downloaded on our career website: careers-icims.internova.com

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